Power Balance 0 – Science 1

A few weeks ago I posted an article about some of the many flaws in pop health programs promoted by celebrities. The picture that I had posted with that article was of the Power Balance wristbands that are currently being marketed to the ignorant masses all over the world.

Well I’m happy to report that the truth had been recently vindicated by a member of the Australian Skeptics society, Richard Saunders, who held Power Balance to the fire using blind and double blind tests. Watch the video below:

So what happened? Well, the Australian manufacturer of the Power Balance bands released a corrective advertisement on their regional website that states:

“We admit that there is no credible scientific evidence that supports our claims and therefore we engaged in misleading conduct in breach of s52 of the Trade Practices Act 1974.”

Reading this statement made me feel all happy inside, but then when I went to the official international Power Balance website I realized that none of the other regional sites had posted the corrective advertisement and were still pushing the wristband as a therapeutic product. WHAT! Not only that, they removed Australia from their list of regional distributors, which means that you have to manually type them into your web browser.

Discovery News also did a write up on this, and the editor of that article was equally confused.

What does all of this tell me? Power Balance knows the truth about marketing and consumer behaviour, i.e., take advantage of ignorance because greed has no room for decency.

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